Art Director / Designer

acer global press
conference 2018

As the art Director and designer for this project, it was my responsibility to create the 2D experience, determine how typography, images,and graphic elements would turn Lincoln Center Alice Tully Hall into an ACER HQ - while maintaining the brand identity. Also keeping in mind how this would work with the 3D / Industrial elements

Outdoor event setup with stairs and stage featuring Acer and Predator branding, in a city with tall buildings and trees.

Outdoor event setup with stairs and stage featuring Acer and Predator branding, in a city with tall buildings and trees.

Registration area outside a modern conference center with large glass windows, digital signage, and a digital step-and-repeat backdrop for an event on May 21, 2018.

Registration area outside a modern conference center with large glass windows, digital signage, and a digital step-and-repeat backdrop for an event on May 21, 2018.

Exterior of a modern building with glass walls and digital displays for Next@Acer event, with stairs and outdoor seating area, in a city street with cars and pedestrians.

Exterior of a modern building with glass walls and digital displays for Next@Acer event, with stairs and outdoor seating area, in a city street with cars and pedestrians.

A restaurant menu on a table, flanked by two potted succulents, with green and white pens in the foreground.

A restaurant menu on a table, flanked by two potted succulents, with green and white pens in the foreground.

A green sign on a table that says "JUICE IT UP" with more text below it, and a pen placed on the table.

A green sign on a table that says "JUICE IT UP" with more text below it, and a pen placed on the table.

A row of tables with bright yellow signs that say 'JUICE IT UP' in a modern indoor space, with a pen and paper on the table in the foreground.

A row of tables with bright yellow signs that say 'JUICE IT UP' in a modern indoor space, with a pen and paper on the table in the foreground.

A close-up of multiple black Acer branded boxes stacked, with the white Acer logo prominently displayed on each box.

A close-up of multiple black Acer branded boxes stacked, with the white Acer logo prominently displayed on each box.

People walking outside Lincoln Center during a professional event, with digital screens and registration signs for Next@Acer conference, featuring modern architecture and cityscape in the background.

People walking outside Lincoln Center during a professional event, with digital screens and registration signs for Next@Acer conference, featuring modern architecture and cityscape in the background.

A woman stands next to a large digital sign displaying the next@acer event itinerary, including check-in, breakfast, keynote, product demos, and departure times.

A woman stands next to a large digital sign displaying the next@acer event itinerary, including check-in, breakfast, keynote, product demos, and departure times.

People sitting and walking outside a modern event venue with a large digital sign that reads 'next@acer' during the day.

People sitting and walking outside a modern event venue with a large digital sign that reads 'next@acer' during the day.

A large crowded lobby with many people attending a tech event at the next@acer conference, with a stage or screen above an entrance labeled 'Starr Theater' and 'next@acer,' glass walls, and a reflection of trees and city details outside.

A large crowded lobby with many people attending a tech event at the next@acer conference, with a stage or screen above an entrance labeled 'Starr Theater' and 'next@acer,' glass walls, and a reflection of trees and city details outside.

Busy indoor conference or event space with many people seated at tables, some standing and walking, near food and drink stations, with large glass windows showing an urban cityscape outside.

Busy indoor conference or event space with many people seated at tables, some standing and walking, near food and drink stations, with large glass windows showing an urban cityscape outside.

Reflection of a man standing inside an elevator with digital graphics and Wi-Fi details displayed on the glass wall, with people and cars outside visible.

Reflection of a man standing inside an elevator with digital graphics and Wi-Fi details displayed on the glass wall, with people and cars outside visible.

People socializing outside the Alice Tully Hall at the Lincoln Center during an event for Next@Acer on May 23, 2018.

People socializing outside the Alice Tully Hall at the Lincoln Center during an event for Next@Acer on May 23, 2018.