Designer
NFL logo with shield featuring a football and stars.

NATIONAL FOOTBALL LEAGUE

Superbowl 51 - Branding Pitch

“The sun rises over Houston.”

Every Super Bowl branding begins with a tagline, this one “The sun rises over Houston” drawing your attention to the theme - warmth of the sunshine, the weather of Houston, TX, and the competitive nature of the event.

Color palette

The Color Palette is drawn from the natural colors of Houston, TX and the radiance of sunshine inathe sky.

Horizontal bar chart with five bars colored yellow, orange, red, dark blue, and light blue. The red bar is the tallest, the orange or yellow are midpoint heights, and the blue bars are shorter but of different shades.

Patterns / textures

The patterns and textures were derived from heat, sweat, and intensity of game.

A collage of four abstract digital art designs with warm color tones, including concentric circles, gradient squares, pixelated patterns, and flowing wave patterns in orange, gold, and red shades.

lines

Collection of four abstract digital pattern designs with orange, red, yellow, and black color schemes, geometric shapes, lines, and concentric arcs.

The lines also inspired by the sun; focusing on movement, and sharpness that speaks to the sport and masculinity.

Photography Treatment - Players

For photography - in relationship to players, the focus it on light, or light and shadows. The radiance of the sun. The aesthetic is dramatic and heroic.

Collage of four young people in sunset lighting: woman with light brown hair and hazel eyes looking at camera, woman with long hair turned sideways looking away, man with short brown hair and baseball cap in profile, young man with curly hair and freckles in side profile with sunlight

Photography Treatment - Houston, TX

The approach to capturing the city, is vastness of the sky, the height of the buildings, bringing attention to the grandness of the city, the event and the moment.

Series of four cityscape photos showing a sunset, a skyscraper, a modern building with colorful windows, and a sunset sky.

iconic Logo Design

It is a grand honor to try your hand at designing the next Super Bowl logo. The challenge of this logo the change from roman numerals X to LI (50) and how that would reflect over the next 10+ years.

Super Bowl LV trophy with city names Minneapolis, Nashville, Los Angeles, Chicago at the base
Super Bowl logo with a silver NFL trophy and the text 'Super Bowl Houston TX' in gray and black.
Black and white graphic celebrating Super Bowl 52 in Houston, featuring a football, the NFL logo, and large block letters spelling out "52" with "Super Bowl" and "Houston" below.

More Work

Designer

In-House Design Team

Core Contribution
Marketing
Branding
Environmental
Experiental

Two NFL coaching brochures, one titled 'Executive & Coaching Symposium' with a man pointing to a tablet screen, the other titled 'Officiating Academy' showing football referees.
Smartphone displaying sports news app on a desk with handwritten sketches and notes on paper.
Hallway with framed sports portraits on the wall, including football players and other athletes, with a yellow geometric wall design and glass doors at the end.
Two corridor views with yellow and white wall art spelling 'PEACE,' surrounded by directional signs for events, control room, internal audit, human resources, forward progress, confidence room, and conference room.
Two NFL FanFirst logos, one on a white background and one on a black background, featuring the NFL shield, the words FANS FIRST, and a raised index finger icon incorporated into the letter R.
NFL Playoffs 60 logo with football and clock icons, and the words 'Play On' in blue and white text.
Diagram of a football stadium layout featuring a field paint design and broadcast projection, with an upper image showing the sideline view during a game and signage for Jaguars and NFL, and two lower images showing in-stadium and broadcast field lay